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Send Us Your Brief
Sheer Briefing Questionnaire - SMB
First Name
Last Name
Email
Company Name
Company Registration Number
Type of Company (please check all that apply)
Business to Business
Business to Consumer
Business to Business to Consumer
Markets
US
Europe
BRICS
APAC
1. A couple of paragraphs about your company:
2. How long have you been established?
- Select -
Start-up
1 - 5 years
6 - 10 years
More than 10 years
3. Number of Employees
- Select -
1 -100
101 - 1000
1001+
4. Describe your brand using five or ten words (e.g. young, vibrant, technology based etc):
5.. The products you sell or services you provide:
6. Are the products or services you provide regulated?
- Select -
Yes
No
7. If yes, please describe how you comply with local laws?
8. Type of Project (please check all that apply)
Informational website
E-commerce
Web application
9. Which international markets to you intend to enter (if any?)
10. If you have an existing web site please let us know the web address?
11. What is good about the current web site?
12. What is bad about the current web site?
13. How long ago was it built? and who built it?
14. What levels of traffic is it currently receiving?
15. Do you have a Google Analytics account? – can you please provide admin access to djedawkins@gmail.com so we can take a look at key metrics and gain a deeper understanding of how we can optimize user experience?
- Select -
Yes - I will set up access
No
16. In order to understand your requirements in more depth Sheer Digital need to know where the old web site has failed. Please detail anything, which you feel could be relevant?
17. The NEW website: Outline the aims of the web site (to increase traffic, increase awareness, generate leads, conversion, scale, stream-line logistics and fulfillment etc):
18. Do you have a new site map/ architecture? Have you re-written the existing content?
19. Who is the target audience(s)? (Gen Z, Millennials, Gen X, Baby Boomers) is this changing versus the old site? What are the typical demographics /lifestyles of customers (e.g. Gender, Social Class, Income levels, location etc)? or in the case of businesses: What is their typical firmographic profile (Industry sector, company size, number of employees, geographic locations etc)?
20. Is the new web site part of a re-brand or a new product launch? (if so, please provide details)
21. Is there advertising/ promotion taking place that the new web site should tie-in with? (if so, please provide details)
22. What are the unique selling points for your company, your products or your services?
23. Do you need multi-language capabilities? (if so, which languages?)
24. What are the key features and functionalities required for the B2C storefront? How should the user experience differ for B2B customers?
25. Which applications, plugins or software do require integration with?
26. Who are your main competitors? please list their websites:
27. Please tell us about 3 web sites you like? These don’t need to be direct competitors but should be from your industry:
28. It would be very helpful for us to know in detail what you like about these sites these sites in creative terms (branding, colours, fonts, design elements) navigation and user experience/ user interface?
29. Do you have particular design preferences or brand guidelines that need to be considered in the development of the storefront?
30.. Do you have an image library? Can you please share samples with us?
31. Have you got the content/ copy ready to go into your new web site? Do you have the in-house resources or skills write the web site copy, create illustrations, photography, video etc?
32. Please outline any technical requirements/ functionality/ features for the new website:
33. Please outline any scalability requirements:
34. Are there any requirements to integrate the website with other systems? e.g. martech, third party order fulfilment, multiple warehouse locations, ERP platforms etc
35.. For e-commerce websites: which country/ countries will orders be fulfilled from?
36.. Are there any specific requirements for handling returns or refunds?
37.. Do you have specific requirements for the operation of Customer Service/ Support?
36. Do you require Advanced SEO services?
- Select -
Yes
No
37. Do you have the skills, resources and time to maintain the web site in terms of content and product updates in-house?
- Select -
Yes - we have someone/ a team
No - we are looking for someone to take care of this for us
38. Do you require assistance with any of the following promotional activities? (please check all that apply)
Brand Identity and Proposition
Influencer Marketing
Paid Search (e.g. Google Adwords)
Social Media Marketing
E-mail Marketing
Content Marketing
Display Advertising
Printed Collateral
Sponsorship
Out of Home Media
PR
Events
Direct Mail
39. What is your budget and timings?
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