Telling The Story of the World’s Most Valuable Bag

The project brief was simple – become an authoritative content resource for the Birkin bag.  The content planning involved analysis of the most popular key phrases and research of the most popular Birkin models and valuations. A brand identity was created to reflect the timeless elegance of Jane Birkin and paired with classic serif fonts and peerless images. The website was built by adapting an existing WordPress Base theme with no code edits.