A high impact landing page for a Non-Executive Director with a 3 decade track record and a growing LinkedIn following.
Steve's LinkedIn was already doing the hard work: consistent, substantive posts building recognition among exactly the founder-CEOs he wanted. Nevertheless. A founder would read a post, click through, scroll a little, and hit a dead end. A landing page was necessary to give more depth and showcase Steve's impressive track record and approach.
We proposed a single page rather than a website. Seven sections, tightly sequenced: the symptoms his clients arrive with, in their own language; four service pillars; three proof points from his career; and a "How I Work" section built from his own writing on listening first and asking rather than imposing - the section almost no competing NED page has. Every word came from Steve's existing material. Design followed his brand sheet, with the road motif from his logo reduced to a single hairline divider and the brand orange used sparingly for CTA's.
Delivered as a complete, self-contained page: responsive, WCAG AA compliant, with structured data and Open Graph tags so it presents properly when shared back into the platform that feeds it. Steve now has a permanent home for the brand that doesn't depend on an algorithm, and every post has a destination. Hosting includes unlimited small text edits, so it stays current without accruing maintenance debt.
SG Roadmap
1 week
UX/UI Designer & Lead Developer
Lovable
