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France Protect: Bilingual Insurance for Expats in France

France Protect Insurance is an ORIAS-licensed independent broker advising expats, non-residents, and French clients on home, loan, and income protection cover.

Challenge

France Protect Insurance is an ORIAS-licensed independent broker advising expats, non-residents, and French clients on home, loan, and income protection cover. They needed a credible, fast, fully bilingual website that could run two completely separate content tracks (EN and FR) all on a flexible CMS the broker's team could maintain themselves.

Solution

Heer Digital designed prototypes in Lovable, then ported to WordPress with Advanced Custom Fields powering every editable region. Polylang was wired through the theme to handle EN/FR translation pairs. The site includes complex multi-borrower quote forms tailored to French insurance broker requirements (Loi Lemoine compliant). Yoast SEO was configured with optimised titles, descriptions, and focus keyphrases. Performance was tuned via WP Rocket caching and Imagify image optimisation. Throughout the build, Claude Code was used as a development collaborator.

Results

A fully bilingual, fast, search-optimised insurance broker platform with full CMS capabilities, compliant cookie consent, and per-language SEO . The broker's team can now publish blog content, manage forms, edit policy pages, and update CTAs in either language directly through WordPress without developer involvement. Site infrastructure is auditable, rollback-safe, and ready to scale as France Protect's expat and non-resident client base grows.

Project Details

Client

France Protect Insurance

Duration

3 Months

Role

UX/UI Designer, Lead Developer

Category

Wordpress

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