Our Blog

In the wake of significant retail transformations, the recent closures of numerous Boots stores across the UK present a unique opportunity for innovative players in the health, beauty, and wellness sector. This article explores the potential for a venture capital-backed start-up or an ambitious entrepreneur to capitalise on this shift, particularly by leveraging the robustness of this sector against economic downturns and the burgeoning trends in omnichannel retailing. (more…)

In recent times, the intersection of machine learning and graphic design has paved the way for innovative tools capable of automated logo creation. With a Chat GPT-4 Plus subscription, one can now harness the prowess of Dalle-3 to generate logos. This article delves into the pros and cons of this approach, and the subsequent steps for optimizing and repurposing the generated logos for web and print.

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In recent years, the digital presentation landscape has evolved, blending the realms of web content and slide-based storytelling. The advent of innovative platforms like Gamma, Pitch, and PowerPoint’s AI augmentation are leading this change, offering a blend of traditional presentation crafting with modern, web-based interactivity. This article embarks on a journey through these platforms, exploring their features, recent advancements in artificial intelligence, and how they compare with each other in the broader scope of digital content creation. (more…)

In a market teeming with endless competing products for every conceivable category, how does one carve a niche? The answer lies in robust eCommerce branding. As digital markets burgeon, Small and Medium-sized Enterprises (SMEs) are realizing the power of distinctive branding in navigating the competitive eCommerce landscape.

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In the ever-evolving domain of artificial intelligence, a groundbreaking integration has taken place. Dalle-3, an advanced image generation model, has been seamlessly combined with the textual prowess of ChatGPT-4 Plus. This merger is not just a fusion of two models but a leap towards generating more intricate, context-rich images for articles, enhancing the visual storytelling experience.

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Off-the-shelf themes from the Shopify theme store offer a great way to get started with ecommerce although ultimately will have some limitations in terms of creating a truly differentiated proposition. As your business expands it is important to create a unique store experience and there are two paths to achieve this: Custom Liquid Themes and Headless Shopify. Each has its merits and could suit different businesses depending on various factors. Let’s dive into an analysis of the costs, pros, and cons of these approaches, and explore the profiles of companies typically drawn to each.

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Heer has recently launched a new suite of services, meticulously crafted to elevate your digital presence, drive organic traffic, and convert more of your visitors into loyal customers.

Embarking on a new business venture in the UK? Establishing a robust online presence is pivotal in today’s digital age. Heer Digital, a renowned web development company, introduces an affordable yet comprehensive 1-page starter package website for just £650, ensuring your business makes a compelling digital debut. (more…)

E-commerce businesses often find themselves needing to switch platforms to better serve their customers and stay competitive. Whether it’s a desire for better functionality, improved user experience, or simply a need for a more scalable solution, the decision to migrate can be daunting. Enter cart migration service specialists like Cart2Cart, Next Cart, and Lite Extension. These experts have revolutionized the migration process, making it more affordable and efficient for businesses to move to popular platforms like Shopify and WooCommerce.

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In the e-commerce landscape, the balance between acquiring new customers and retaining existing ones is a delicate dance that determines long-term success. While many businesses focus heavily on one aspect, often neglecting the other, the true path to sustainable growth and profitability lies in giving equal importance to both. The Customer Lifetime Value (CLV) approach, which emphasizes this balance, is crucial for e-commerce businesses aiming for longevity and consistent profitability.

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Embarking on an e-commerce venture is exciting but also fraught with risks. One of the best ways to safeguard your investment and ensure a favorable return is through informed decisions backed by robust market research. Even without a pre-existing store or customer data, entrepreneurs can employ a blend of qualitative (qual) and quantitative (quant) research to make educated choices.

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Starting an ecommerce business means navigating through many decisions including the optimal Minimum Order Value (MOV) to ensure a feasible store. This article unpacks the process of setting an appropriate MOV while ensuring profitability and customer appeal. We’ll also discuss how preparing your audience in advance can lead to savings and better decision-making.

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As e-commerce platforms continually evolve, integrating sustainability with smart retailing decisions based on the physical weight of products can be a recipe for financial success. Here’s why prioritizing lighter, sustainable products through the Physical Weight to Profitability Ratio (PWPR)  makes undeniable business sense in an ESG-conscious world.

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DocsBot is a powerful AI chatbot that can be used to answer customer questions, automate documentation analysis tasks, and generate go-to-market strategies. It is built on top of Open AI’s GPT-4 large language model, making it capable of understanding and responding to complex queries.

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The importance of supporting local businesses and sustainable practices is more apparent than ever. As we strive to achieve the sustainability goals set by Agenda 2030, promoting responsible consumption has become a collective responsibility. Fortunately, advancements in technology and the evolution of platforms like Shopify have paved the way for innovative solutions, such as AI chatbots and multi-channel selling options, that can revolutionize the way we connect with local suppliers offering eco-friendly products. In this article, we will explore the potential of these localized omnichannel businesses, their impact on the retail landscape, and the exciting possibilities they present for a greener future.

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The U.S. frozen pizza market size was valued at USD 6.62 billion in 2022 and is expected to grow at a CAGR of 6.9% from 2023 to 2030.

Mass Customization is a significant trend in the food industry attributable to busy lifestyles, convenience-oriented consumption patterns, and the increasing popularity of frozen food among consumers. Differentiating through an automated, customisable,  locally sourced frozen pizza production model can provide an ecommerce USP.

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In today’s ever-conscious world, consumers are not only looking for quality products but also for environmentally responsible brands. With the rise of e-commerce platforms like Shopify, businesses now have the opportunity to integrate sustainability into their operations. This article will explore ways you can utilize Shopify to drive your e-commerce business towards eco-friendly practices.

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As the e-commerce landscape continues to expand globally, catering to a diverse and international customer base is more important than ever. Shopify, a popular e-commerce platform, offers several options for creating multi-language online stores to help businesses reach a broader audience. In this article, we will discuss the multi-language options available on Shopify and explore the features and benefits of using Weglot for your online store.

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The eCommerce landscape is fiercely competitive, with businesses vying for customer attention and conversions. Optimizing user experience (UX) and user interface (UI) design is crucial for increasing customer engagement and streamlining the buying process. In this article, we delve into key UX/UI optimizations that minimize friction, enhancing eCommerce customer conversions by focusing on efficient designs for filtering products and adding items to the cart without visiting product pages.

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Creating a wholesale store using WooCommerce can be an effective way to cater to B2B customers and offer them a seamless shopping experience. While there are several plugins available to help you achieve this, three premium plugins stand out for their comprehensive features and flexibility. These plugins enable store owners to offer personalized pricing, streamline the ordering process, and manage wholesale customer accounts with ease. In this article, we will explore the three best premium plugins for creating a wholesale store with WooCommerce, along with their key features that can help you differentiate in various markets.

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Email marketing is essential for eCommerce businesses aiming to connect with customers, boost sales, and build brand loyalty. WooCommerce and Shopify, two prominent eCommerce platforms, offer seamless integration with various email marketing services. In this article, we will explore the top 3 email marketing platforms for WooCommerce and Shopify: SendPulse, Campaign Monitor, and SendGrid. We’ll highlight their key features, easy integrations with WooCommerce and Shopify, and Capterra ratings.

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Effective inventory management is essential to the success of any ecommerce business. Selecting the right inventory management platform can optimize your supply chain, streamline operations, and improve your bottom line. This article explores various inventory management platforms suitable for both startups and larger businesses, focusing on multi-warehouse, multi-channel, and multi-language options. We’ll also discuss the internal effort required to set up these platforms and the potential advantages of hiring a consultant. Lastly, we will compare popular options, including Cin7, inFlow Inventory, Zoho Inventory, Linnworks, Odoo and Xentral, outlining the pros and cons of each to help you make an informed decision.

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In the competitive world of ecommerce, businesses need to harness the power of social media platforms to reach new audiences and drive sales. Social selling, a strategy that leverages social networks to build relationships with potential customers, has become increasingly important for online stores built on Shopify and WooCommerce. In this article, we will explore the basic social selling tools and techniques for Shopify and WooCommerce users to maximize their reach and boost sales on Facebook, Instagram, and TikTok.

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The e-commerce landscape is fiercely competitive, and one crucial factor that can make or break your online business is striking the right balance between customer acquisition costs and average cart value. This article will delve into the significance of understanding acquisition costs across various marketing channels, highlight the advantages of low-cost acquisition strategies, and share practical tips for boosting average cart values and customer lifetime value.

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When it comes to setting up an online store, two most of the most popular e-commerce platforms are WooCommerce and Shopify. Both platforms have their own set of advantages and disadvantages, and it is important to choose the one that best suits your business needs. In this article, we will compare WooCommerce and Shopify in terms of custom development requirements, usability, and costs within the context of small businesses and start-ups.

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When it comes to creating an online store on Shopify, one of the most important decisions you’ll make is choosing the right theme. A theme sets the foundation for your store’s design and functionality, and can greatly impact the user experience and overall success of your business. However, with hundreds of themes available on the Shopify theme store, it can be overwhelming to choose the right one. In this article, we’ll discuss the importance of selecting a versatile theme that future-proofs your store, and how design choices can impact the success of your store.

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Shopify is a leading e-commerce platform that offers businesses of all sizes the ability to create and manage online stores. One of the most significant advantages of using Shopify is its checkout and Shop app, which offer high sales conversion rates that can help businesses drive more revenue and grow their customer base.

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As the world of education moves increasingly online, Learning Management Systems (LMS) have become an indispensable tool for educators and learners alike. And LearnDash is one of the most popular LMS platforms out there, offering a user-friendly and customizable experience for both content creators and students. In this article, we’ll walk you through the steps to set up an LMS website with Learn Dash.

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Shopify Subscriptions is a powerful ecommerce tool that allows businesses to easily create and manage subscription-based services. With Shopify Subscriptions apps, businesses can offer recurring payments, recurring billing, and automated customer management. It’s a great way to create a stable source of revenue for your business. It has a simple user interface that makes it easy to set up and manage your subscriptions. You can also customize the look and feel of your subscription page, as well as manage customer accounts.

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Many business owners struggle to find the time to write content for their businesses.  GPT-3, the latest artificial intelligence technology from OpenAI, is revolutionising the way businesses create content for their websites and online stores. With GPT-3, businesses are able to generate content with unprecedented ease, accuracy and speed. (more…)

Shopify is an incredibly popular e-commerce platform, offering businesses a great online store with a range of features, including a range of paid themes available from the Shopify theme store. However, it is important to remember that it is not a good idea to make code edits to paid Shopify themes purchased from the Shopify theme store. There are a number of reasons why this should be avoided.

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Sheer offers both custom WordPress development and paid themes – the two most popular options for building and customizing a WordPress website. Both have their advantages and disadvantages, and the choice between the two ultimately depends on the specific needs and goals of a website owner. In this article, we’ll explore the differences between custom WordPress development and paid themes, and help you determine when each option is the best choice for your website.

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Now in our 10th year, Sheer Digital continues to serve Clients with Shopify design and development services in the UK and globally. We love working with Shopify to create custom themes and customising paid Shopify themes for small & medium-sized businesses, start-ups and agencies. We listen carefully to our Client’s commercial objectives and leverage Shopify’s technology and wide range of apps to help them achieve their goals of financial independence and freedom. (more…)

Sheer has added Elementor theme customisation, and the design and build of custom Elementor themes to it’s WordPress offering. If you’re looking for the lowest possible cost for a website, Elementor could be a good option.

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As you search through the plethora of web development agencies out there it can be a daunting process with many potential pitfalls along the way. We always advise prospective client’s as impartially as possible to maximise the possibility of a win:win. Sometimes this means we are not the best fit, which is usually related to the specifics of the technical requirements, available capacity or the need for a full service approach. For these scenarios we offer a micro-consulting service so you can pick our brains and benefit from an impartial, industry-wide perspective. (more…)

Over the years we have met some imaginative founders whose ambition exceeds their pockets. Often they have an embryonic idea, some starter slides for a pitch, a lot of energy and some [limited] personal capital to invest.

Rather than remortgaging / maxing out personal credit we recommend putting ideas to the test with seasoned investors. The rationale is that if an idea passes muster with Investors this offers partial mitigation of the risk of bootstrapping and allows the tapping of more substantial funding for scale (as opposed to winding up homeless!).

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Sheer is expanding its development team with a brand new Internship! After exhaustive testing, interviews and practical challenges we selected Ayo to join us and help create all things #Digital for Life. (more…)

We have been donating each month to Share the meal, a fantastic app which enables you to contribute to the UN goal of ending global hunger. Well thought through and super easy to use, the app provides updates on where your money is spent – even sharing the details of the food that is bought and the families who receive the food. (more…)

Sheer Digital has been serving Clients with design and development services in the UK since 2012! We create informational websites, e-commerce platforms, international multi-language websites, and web applications for small & medium-sized businesses, start-ups and agencies. We listen carefully to Client’s commercial objectives and leverage technology to help them achieve their goals of financial independence and freedom. (more…)