In the wake of significant retail transformations, the recent closures of numerous Boots stores across the UK present a unique opportunity for innovative players in the health, beauty, and wellness sector. This article explores the potential for a venture capital-backed start-up or an ambitious entrepreneur to capitalise on this shift, particularly by leveraging the robustness of this sector against economic downturns and the burgeoning trends in omnichannel retailing.

Boots’ Closures: A Symptom of Digital Transformation Lag?

The closure of Boots stores, a traditional stalwart in UK high streets, may signal more than just local market conditions. It raises questions about the company’s pace of digital transformation in an era where omnichannel presence is not just a luxury, but a necessity. The failure to fully integrate digital strategies into traditional brick-and-mortar operations might have contributed to these closures, underscoring the importance of a digital-first approach in today’s retail landscape.

The Omnichannel Imperative:

The rise of ecommerce has not diminished the value of physical stores; rather, it has transformed them. Successful retail today demands an omnichannel strategy, seamlessly integrating digital and physical experiences. For a new entrant in the health, beauty, and wellness market, this means leveraging technology to provide personalized shopping experiences, both online and in-store, and utilizing data analytics to understand and predict consumer behavior.

Tapping into Recession-Resistant Trends:

The health, beauty, and wellness industry has shown remarkable resilience during economic downturns. Trends such as premiumization in skincare and makeup, the rise of wellness-inspired products, and the growing demand for sustainable and inclusive beauty products, offer fertile ground for a new entrant. A start-up or venture capital-backed company can harness these trends, focusing on high-margin, low-weight products that have shown significant growth in 2023.

  • Premiumization in Fragrance and Makeup: The beauty industry, especially the premium beauty tier, is expected to grow at an annual rate of 8% between 2022 and 2027. This growth is driven by consumers trading up and increasing their spending, particularly in fragrance and makeup categories​​.
  • E-commerce Growth: E-commerce in the beauty sector has grown rapidly, with a significant portion of sales now conducted online. This growth is fueled by the expansion of beauty offerings from online giants, increased digital sophistication from direct-to-consumer players, and the proliferation of social selling, including livestreaming, especially in Asia​​.
  • Wellness-Inspired Products: The wellness trend is merging with beauty, leading to increased interest in products like skincare and makeup with probiotic and Ayurvedic ingredients, ingestible supplements, and beauty devices like LED face masks. The wellness industry is expected to grow at a CAGR of 10% to 2027​​.
  • Hyper-Personalization with AI and AR: Personalization in beauty products, facilitated by AI and AR technologies, is a growing trend. Consumers show a preference for personalized experiences and are more likely to buy from businesses offering online quizzes or virtual reality experiences for product trials​​.
  • Biotech Innovations with a Focus on Sustainability: Biotechnology is being increasingly utilized to create sustainable beauty products. This includes replicating natural processes in a lab to mass-produce beauty ingredients, reducing the environmental impact of traditional ingredient sourcing​​.
  • Demand for Men’s Beauty Products: The market for men’s skincare and grooming products is growing rapidly, driven by social media trends and changing perceptions of male grooming. The market is expected to reach $110 billion by 2030​​.
  • Calls for More Diversity and Inclusion: There is a growing demand for beauty brands to address diversity and inclusion, with an emphasis on representing a wider range of beauty standards in their products and advertisements. This includes featuring more plus-size models, various genders, and diverse sexual identities​​.

Strategic Location Advantage:

The former Boots locations offer a strategic advantage. These stores are often in prime high street locations with existing footfall and brand recognition. A new retailer could capitalize on this by creating experiential retail spaces that offer wellness and beauty services, interactive product trials, and community-focused events, redefining the traditional retail experience.

Digital Integration and Personalization:

A key differentiator will be the use of technology for a hyper-personalized shopping experience. Implementing AI and AR for product recommendations and virtual try-ons, and utilizing customer data for personalized promotions and services, can significantly enhance customer engagement and loyalty.

Sustainability and Inclusivity:

Tapping into the growing consumer consciousness around sustainability and inclusivity can set a new retailer apart. Offering biotech-driven, sustainable beauty products, and championing diversity in product ranges and marketing can resonate with a broad customer base.


The closure of Boots stores opens a window of opportunity for a new kind of health, beauty, and wellness retailer. One that is agile, digitally savvy, and in tune with the current and emerging consumer trends. For venture capitalists or start-up entrepreneurs, this scenario presents not just a chance to fill a gap left by a traditional retailer, but to redefine retail in a sector that continues to show robust growth and resilience. The key will be in effectively merging the digital with the physical, the trendy with the sustainable, and personalization with inclusivity, to create a retail experience fit for the modern consumer. 

Boots Closure locations:

  • Holywell, Flintshire: Closed on August 26, 2023
  • Windhill Road, Wakefield: Closed on October 6, 2023
  • Upper Warrengate, Wakefield: Closed on October 7, 2023
  • Glastonbury: Closed on October 13, 2023
  • Guildford Road, Woking: Closed at the end of October 2023
  • Gorleston, Great Yarmouth: Closing in November 2023
  • Jardine Crescent, Coventry: Closing date not confirmed
  • Front Street, Prudhoe: Closing date not confirmed
  • High Row, Darlington: Closing on November 3, 2023
  • Mudge Way, Plymouth: Closing on November 18, 2023
  • Mount Pleasant, Exeter: Closing on November 18, 2023
  • Lurgan: Closing date not confirmed​​​​​​

Stores That Have Already Closed:

    • Heathside Rd, Woking
    • Salford Shopping Centre, Greater Manchester
    • Church Street, Malvern
    • The Port Arcades Shopping Centre, Ellesmere
    • King William Street, London
    • UEA campus
    • Hamlet Ct Rd, Westcliff-on-Sea​​​

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