Search Engine Optimization (SEO) is not a new term in the digital world. However, implementing effective SEO strategies on WordPress websites can often seem like a daunting task, especially when diving into advanced on-site technical SEO techniques. But worry not – with the right approach, unlocking these secrets can indeed be a game-changing move for your WordPress website’s search ranking.
Focus on Your Website Architecture
Good website architecture helps search engines understand and index your website’s content efficiently. It involves structuring your website into main topics or themes in a way that search engines can understand. This is done using categories and tags on WordPress websites and connecting related content through internal links.
Leverage The Power of SEO Plugins
WordPress offers an assortment of SEO plugins to assist with various on-site SEO aspects. One such powerful plugin is Yoast SEO, which provides comprehensive solutions for on-page SEO, readability analysis, content insights and more. By leveraging these plugins, you can perform the technical SEO heavy lifting efficiently.
Improve Your Website’s Loading Speed
Website loading speed is a crucial ranking factor. One second of delay in your page load time can lead to a 7% loss in conversion, and slow websites also rank poorly in SERP. WordPress offers several plugins like WP Super Cache and WP Rocket that can significantly enhance your website’s speed.
Optimize Your Images
Large images can slow down your web page’s load time, negatively impacting your SEO. Optimizing your images, therefore, becomes essential. By using WordPress plugins like Imagify and Smush Image Compression and Optimization, you can easily compress and optimize your images without compromising their quality.
Ensure Mobile Responsiveness
Google shifted to mobile-first indexing some time ago. Ensuring that your WordPress website is mobile-friendly is no longer optional but a necessity. WordPress themes are typically mobile-responsive out of the box, but it’s best to double-check to make sure that your website delivers an excellent user experience across all devices. Google AMP technologies can be used to ensure UX and speed are optimal.
Remember, SEO is not a one-time task, but an ongoing project. By consistently implementing these advanced on-site technical SEO strategies, you can progressively improve your WordPress website’s visibility in search engine results, drawing more traffic and boosting your online presence. Heer Digital includes technical SEO in every build, offers a Blog Writing and Posting Platform, and partners with industry-leading Advanced SEO Agencies to ensure your website is competitive.